i read this book today

We've all heard the phrase, Winners never quit and quitters never win. This book explains how that phrase is a lie. Intrigued?

I liked this book so much, I'm going to have the Group Life team read it. It's all about quitting...knowing when to quit and when not to...knowing when to fight through 'the dip.'

The Dip is a huge concept that my team can expect to hear come out of my mouth often. The more I think about it, the more I realize that The Dip can--no, will--occur in every area of our lives. We have to know how to navigate it. This little book can help.

As I reflect on my life so far, I've experienced The Dip in my faith, my marriage, my career...every organization experiences The Dip. The idea, basically is that when we hit The Dip, our typical reaction is to bail...because it's too painful or too hard. The organizations and individuals that push through the right dips can come out on the other side being "the best in the world."

Here are a few quotes to whet your appetite:

Quit the wrong stuff
Stick with the right stuff
Have the guts to do one or the other

The Dip is your secret to success.

Average is for losers.