when an idea strikes

There’s no way to know when an idea is going to hit you. Sometimes an idea for a creative element or a song for a future service at NewPointe will strike me and then I find myself scrambling write it down. Sometimes, the only thing available to write it down on is…say…a napkin from a restaurant. This picture is of a napkin from a restaurant when I was inspired by an idea that spurred several ideas. Sometimes people ask me, “How do you guys come up with that stuff we see on Sunday mornings?” Well…sometimes it just hits me—and gets written on a napkin.

The napkin above is a list of ideas for the recent series on parenting. Obviously not every idea gets used but often times the crazy, ridiculous ideas spawn good ideas that we actually use.

Next post: brainstorming